We work with healthcare people who want to take care of patients, and each other, better.

Healthcare Value Inc. is driven by a mission to help healthcare professionals, hospitals, and healthcare companies create value and profit opportunities in general by using relational, financial, reputational and educational capital with each other and specifically through leveraging the “power of physician’s pens.”

Our vision is to have educated physicians and businesses that depend on physicians to have better connectivity and mutual understanding in the healthcare ecosystem to co-evolve with commensurate mutualism and to educate the public to help determine the future of healthcare that will ultimately affect all of us as patients.

We value a healthcare system that supports physician autonomy, professional respect and recognition of all caregivers in the healthcare community, and fair reimbursement to those individuals and organizations that serve needs of patients.

Viewed from a biological basis, the growth of healthcare can be seen as evolutionarily divergent over the last three hundred years. Largely because of scientific advancement, the minister/physician of the late 17th century diverged into a number different evolutionary pathways giving rise to multiple branches of the “evolutionary healthcare tree of life.” The ongoing geometric progression of speciation, (specialization), of healthcare has been faced with economic evolutionary pressures since the 1960’s. Accompanying the continued specialization of healthcare, weakening fragmentation of the elements in the biosphere of healthcare has occurred. Joining forces by recognition of mutual value of the fragmented elements of healthcare will improve the “business of medicine” for all the healthcare community involved in patient care. Through Mutual Value Integration, the fragmented “dots of healthcare” can be connected by finding the chemistry to succeed with viable “healthcare behavioral economic” solutions and through mutual respect of the contribution all healthcare people, businesses, and organizations give to patient care.

When the micro-economic healthcare system became more than 10% of the macro-economic system of which it’s a part, (healthcare today is around 14% of the GDP), politics became the driving force behind management of healthcare. Not economics, not common sense, not real math, but politics. These political decisions that have been made are adversely impacting physician practice and facility operations. Physician autonomy, professional respect and recognition of all elements of caregivers and healthcare institutions, not to mention reimbursement, have suffered. Furthermore, “rules” have been imposed by those whose agenda is based on a “fraud and abuse healthcare” mentality. This mentality, coupled with the effects of specialization fragmentation has lead to a yielded a “divide and conquer” environment that will eventually no longer support new technologies and needed changes to improve healthcare delivery to all patients in need of care. The results are weakening the entire healthcare system by overlap, disconnect and mistakes. By taking a systems approach to integrate, understanding and using the rules of the game that healthcare players are forced to play, and by mutual value integration to join forces for mutual gain, everyone, especially patients, win.


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What they are saying:

"You took a convoluted subject and made it understandable while entertaining us...it was fun, entertaining, dynamic and provided the education and guidance we needed and had requested. Our home health staff is much better prepared to communicate effectively with our physicians."

-Beverly Withrow, President, Home Health and Hopsice Care, Inc.


"This was the greatest talk on coding and the hassles of medicine today that I've ever seen. The idea of "weapons training" is perfect for physicians. Tray's attitude toward and understanding of what is really going on is great."

Todd Swath, MD, Hampton Roads, VA