Solutions (Prescription Strength Treatments)

Consultative Solutions

These are consulting areas of expertise Dr. Dunaway provides a variety of healthcare dot organizations.As a physician consultant, Dr. Dunaway asks organizations "what hurts?" and then starts a diagnostic workup. When a diagnosis is made, a customized prescription treatment is started. From developing strategic plans with a leadership team to entire corporations or even one-on-one doc2doc or doc2dot interaction, Dr. Dunaway is a versatile consultant and can help your organization to not only learn the “how’s” but the “why’s” to solutions for growth.

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Documentation Solutions

It’s hard to win when you don’t create or know the rules of the game. By understanding the rules and learning techniques to succeed, physicians can improve and streamline clinical documentation and free their time for what they enjoy and do best, treating patients. Healthcare quality today is graded. The grades are based on clinical data points and statistics, derived exclusively from physician documentation in the medical record. The presence or absence of this critical documentation directly affects the grade received, and the winner of the game. The same documentation also determines both physician and hospital severity of illness and acuity of care calculations.

Improving care of the patient remains most important but with increasing pressure from outside entities, patient care is shadowed by regulatory issues. Excellent patient care alone is not enough. Physicians now must effectively document their clinical care to succeed in the practice management arena. By partnering and improving communication between physicians and hospital, improved clinical documentation will represent the true picture of the patient population they together treat. Healthcare Value, Inc. wants to help physicians understand how this data is collected and how to use the rules of the game to their best advantage to thrive. By helping caregivers improve clinical documentation, the rewards of improved compliance, diminished audit exposure, legitimate reimbursement opportunities, and accurate severity of illness profiles are gained, directly benefiting both physicians and hospitals.

Medical Practice Development
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E&M codes account for 50 to 85 percent of all billed codes and represent substantive revenue streams to a medical practice. The documentation that supports these billed codes is vital. In the “business world of medicine” we now practice, unfavorable third party payer audits can result in not only loss of practice income, but with the passage of the Kennedy-Kassebaum Bill, all third party payers can levy criminal charges against physicians with E&M documentation guidelines variances for “fraud and abuse.” Although the possibility of jail time is grossly overestimated in regard to unintentional fraud, the civil monetary penalties are not. Furthermore, the CMS Quality Initiatives are not impacting individual medical practices and physicians are all derived by documentation. Documentation is therefore critical in terms of reimbursement as well as credit and recognition.

By application of an office wide documentation program using a compliance correct, systematic approach, documentation requirements can be streamlined and medical office personnel can assist physicians to free physician time for patient care, not paperwork. From on site training to Dr. Dunaway’s Documentation System, (Dr. Dunaway in a box!), Healthcare Value, Inc. will provide a workable, sustainable, easily implemented solution to current documentation requirements.

Hospital Facility Development
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The same documentation that drives E&M codes for physicians drives DRG hospital payment. Rather than existing as two disconnected coding systems, the single point of commonality between E&M coding and DRG coding, documentation of multiple medical diagnoses, bridges the gap between E&M and DRG codes, and correspondingly between physician and hospital. Leveraging this relationship is the key to motivating physicians to improve documentation, not from “hospital benefits,” but rather physician benefit. When physicians understand the pivotal nature of documentation for hospital and physician benefit, documentation becomes a win-win issue. Furthermore, when physicians partner effectively and profitably with Hospitals and other medical facilities through documentation, it facilitates other mutually beneficial collaborative efforts.

Through a hospital wide application of Dr. Dunaway’s Documentation System, effective linkage between E&M and DRG coding is established. By involving all hospital personnel involved with patient documentation, or the outcome of patient documentation, all benefit. When physicians understand the role of DRG Coordinators, Utilization Review, Discharge Planners, HIM, Compliance, and Hospital Administration, rather than repelling physicians, polarity can be reversed, and attraction results. Physicians will come to recognize the “resident experts” that are not simply hospital employees working for hospital profit, but as resources who will help physicians survive in an increasingly hostile healthcare ecosystem.

Connecting Dots of Healthcare Solutions
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Evolutionary pressures on the “dots” of healthcare, (physicians; patients and patient families; hospitals, including administrators, board of trustees, and employees; businesses of healthcare; payers; government; hospital/office staff; pharmaceutical companies; medical/surgical equipment suppliers; ad infinitum) causes change. Changes in and to healthcare is a constant and in turn changes incentives, motivation, and behavior of the “dots of healthcare.” How this change is managed, leveraged, and embraced determines outcomes. Unfortunately, healthcare “dots” have become increasingly fragmented and collectively weakened. By re-introducing mutuality, we all are strengthened. But one of the most fragmented, indeed even subdivided, dots is physicians and subsequently all the dots physicians interact with.

Physicians are critical elements in the dot-matrix in the healthcare ecosystem. Dots of healthcare bring different data, perspectives and purposes to patient care – and they are upset because they seem to disagree on so much. It’s not so much disagreement, but more of a failure to understand different perspectives and purposes of other dots. By a better mutual understanding of “dot” behaviors, better alignment of purposes will bring in a rising economic tide that will float all healthcare dots to a higher level.

Mutual Value Integration
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MVI is Dr. Dunaway’s model for connecting the dots of healthcare. By improving communication, honoring the individual and unique contribution of healthcare dots, and finding and nurturing the chemistry between dots in meaningful business relationships, we can all succeed. MVI has been used to improve connections between any healthcare dot with another dot, dot2dot. From a unique physician insider’s perspective on business of medicine issues, Dr. Dunaway successfully connects dots of healthcare.

MVI is strong medicine to make medicine strong.

Doc2dot connectivity is improved through the application of the MVI model and lends itself to adaptability for any healthcare dot and a wide variety of venues. MVI has been used as a sales model to companies whose survival depends on the signature of a physician, dotsales2doc. MVI builds more meaningful and better connected relationships between physicians and hospital administration and boards. MVI also has application to improving physician/patient interactions. Medical office efficiency and profitability is enhanced and better intra-office relationships are developed. Physicians and payers can connect with, (or perhaps despite of ), compliance and regulatory issues in ways that honor the contribution of the financial elements of healthcare when they both learn to bridge this widening, and increasingly hostile, gap.

Doc2doc, the MVI model allows physicians to connect productively with other physicians. This improved connectivity can curb the self, and hospital, destructive practice of retaliatory referral patterns. It’s bad enough that there are slings and arrows flying at physicians from this hostile healthcare ecosystem we’re practicing in, but do physicians need to contribute to the assault of each other from within their own dot? Using MVI, physicians can recognize the often neglected value of collegiality and learn to overcome typically self-imposed barriers. Simple easy changes can convert petty passive-aggressive behavioral patterns into productive and profitable mutual successes and improved patient care.

Thanks and Praise Solutions
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As an integral element of MVI, honoring the contribution made by any and all dots of healthcare, is often overlooked in large and progressively more complex “healthcare delivery systems.” The common thread of caring for others shouldn’t be limited to patients, but who has time with clinical demands? Recruitment and retention of healthcare dots is unquestionably multi-factorial, but omitting recognition of the devotion and sacrifice healthcare workers continually give dishonors all of healthcare. The resulting penalty is paid in terms of dollars from the bottom line of healthcare organizations and in terms of quantitative and qualitative patient satisfaction and care. With inimitable style, Dr. Dunaway, provides a solution for giving heartfelt thanks and praise as he honors the contribution by healthcare professionals.


>> Documentation Solutions

>> Medical Practice Development

>> Hospital Facility Development

>> Connecting Dots of Healthcare Solutions

>> Mutual Value Integration

>> Thanks and Praise Solutions

>> Speech Topics

>> Packaged Programs (OTC Rx)




What they are saying:

“The program was a huge success! We will recoup the cost of this program in no time at all.”

Debbie Cooper, CPC, Coding and Reimbursement Specialist, Health Network of Madison County, Anderson, IN

“Your presentation was both transforming and entertaining. We had physicians who were paged out of the meeting and we overheard them talking on the telephone saying, “ I am sorry I can’t talk any longer. I have to get back to my meeting.” As you well know, most physicians want to get paged out of meetings, not back into them. I use the term transforming because the very next day certain physicians who assiduously avoided our Documentation Nurse Specialist volunteered additional complications and co-morbidities and asked our Coding Specialist for help. These are physicians who usually ran the other way whenever they saw a Coding Specialist.”

Gregory R. Wise, MD, FACP, CPE, VP, Med. Affairs, Kettering Med.Ctr, OH.


"Great to see a doctor take control of the "New Healthcare Enviroment."

Larry Lough, MD, Columbia, SC


What had been dreaded as another boring (read “waste my time”) training session that was mandated by medical center administration became the most talked about training session among our clinicians. It was amazing to see older clinicians, who normally feel they don’t need to stay for an educational session and leave in the middle of a program, remain for the whole presentation. This will be one of the most beneficial programs our hospital presents this year.

Nancy P. Dougherty, M.S.L.S., Chief, Learning Resources Service, Department of Veterans Affairs


“What was dreaded as another “lecture” mandated by the bylaws of the Medical Staff turned out to be the most talked about Seminar ever presented.”

James A. Cruickshank, CEO, University Hospital & Medical Center, Ft. Lauderdale, FL


“In all my years of attending medical staff meetings, your presentation was the most effective we’ve ever had. The physician comments were raving and that says it all.”

Becky Harding, RHIT, Administrative Assistant, Longview Regional Medical Center, Longview, TX


“Being a surgeon you know the frustrations that our physicians are feeling and they could relate to you. Thank you for the exceptional and educational presentations.”

Anne Adams, JD, MS, Chief Compliance Officer, Emory Healthcare


“Your presentation to our medical staff was exactly what they needed to hear and at exactly the right time.”

Susan Phelps, Chair, Corporate Compliance Committee

High Point Regional Health System, High Point, NC

“Everyone commented on how relevant the information was, in addition to the face that it was so entertaining.”

 Gary Beck, Director, Sierra Heart Institute

“Incredible, touching experience to finally hear that one physician really knows the value of homecare and what we really do. I liked best his message of understanding what we really do…also the songs!”

Amor Gango, Syracuse, NY

“I laughed, I cried, it became part of me. Excellent, excellent, excellent! I loved every second!”

Lyn Holstein, Syracuse, NY

“Wow, you really connected to the real world of homecare. Your presentation was worth the cost of the entire conference.”

Pamela Taylor, Lyons, NY