Speech Topics

These are subject areas Dr. Dunaway addresses as formal speeches. Dr. Dunaway speaks on the building blocks of any successful business of healthcare... Clinical Excellence, Ethics, Safety, Operational Efficiencies, Regulatory Compliance, Coordination of Care, Compassionate Customer Service, and Staff/Physician/Patient Satisfaction. These elements are woven into presentations for different areas of emphasis as determined by client needs to create Value in the healthcare marketplace to drive Profit and Sustainable Organizational Growth.

Presentations are appropriately crafted for keynotes, general sessions, or breakout sessions for association or corporate events. Seminar topics are also formal speeches but are more “how to” presentations on topics that lend themselves to executive development programs, special events, private conferences, retreats and workshops that are appropriate for CME / CEU credit. By customizing to meet specific organizational needs, Dr. Dunaway has earned a standing as a “buyer-oriented” audience pleaser. From large group presentation to smaller retreat gatherings Dr. Dunaway has a well deserved reputation as a polished speaking professional who uses incisive humor and a deep love of healthcare to create meaningful, effective, and memorable presentations.

Outside of Healthcare Audiences

Although Dr. Dunaway has traditioinally addressed healthcare audiences, he has also developed corporate programs for clients outside of healthcare with titles such as Connecting the Dots of Business, Everything I Learned about Business I Learned in the OR, and If You Can Sell to a Doctor, You Can Sell to ANYONE. Application of Dr. Dunaway's Helathcare Mutual Value Intergration model works well for any business and business insights from this surgeon turned entrepreneur with a distinct surgical flair touches funny bones and raw nerves. (And then he can sew up the holes he used to touch them.) Who says doctors "aren't businessmen?" Many of the blunders healthcare has committed can be used as case studies for any business that depends on branding, positioning, and value interpretation.

Healthcare Audiences

(Titles are only a sample of the types of program topics available... see explanation above)

Strong Medicine: Connecting the Healthcare Dots™ An Insider's Look at Making the Business of Medicine Strong*

Dr. Dunaway's Flagship keynote is designed to provide healthcare audiences with Dr. Dunaway's latest thinking on a variety of business issues of medicine as viewed from his own Mutual Value Integration perspective. Dr. Dunaway reconnects the disorganized dots of healthcare providers by improving communication, honoring the contribution of the many dots and finding the relationship and economic chemistry that makes it possible to join forces for mutual gain.

Succintly describing "connecting-the-dots" has always been a challenge. Now it's much easier. Accountable Care Collaboratives/Organizations are the "healthcare reform" version of what Dr. Dunaway has termed "connecting-healthcare-dots" for YEARS. This program is a great way to iintroduce ACCs tohealthcare associations and hospital administration/managers, boards, and physicians conceptually and practically to prepare for true collaboration, cooperation, and synergistic success.

The Winds of Healthcare Change: How to work together to take care of patients, and each other, better.

A global recession that is affecting the previously described “evergreen economy” of healthcare. A new president with big ticket healthcare agendas and uncertain funding. Looming legislation to reduce provider reimbursement. Healthcare is a complex matrix of connecting dots evolving from external social, financial and political pressures. But understanding how these factors can influence positively or negatively on healthcare dots and how to use social, financial, and political savvy to healthcare’s benefit is a key to survival and success. A step-by-step prescription tailored the specific audience’s environment is offered by Dr. Dunaway that is still hallmarked by his lighthearted approach to the most serious threat to healthcare"dots" since the inception of Medicare.

And with the advent of Accountable Care Organizations with respect to healthcare reform, improved physician/hospital relationships is a key factor...

Building a Bridge between Hospitals and Physicians: Connecting with your Doctors.

When members of the healthcare community reframe their thinking around a sales model where physicians are the “salesmen” of a hospital who have never had any “sales training,” substantive changes occur. Using physician education as a catalyst for changing the culture of physician/hospital relations helps meet the demands of today’s competitive world of the “business of healthcare” by transforming physicians and hospital personnel and administrators into mutual partners of success. Exploring the different “languages of healthcare” results in improved communication and less friction between different perspectives all working toward a common goal to provide patient care excellence. Changing “medical behavioral economics” makes substantial and long-term bottom line improvement. Bridging the gap for clnicians between Clinical Excellence and Customer Service is a frequent focus of this program.

Doctors are from Jupiter and You’re From…Well, Actually, We don’t care where you’re from!

This humorous program is given for healthcare partners or organizations that depend on good working relationships with physicians. Dr. Dunaway not only explores the difficult process of Jovian identification, but the more down to earth cultural differences. Really down to earth with cultural ecology examples of hospital/physician – hunter/gatherer relationships. Dr. Dunaway shares his discovery of how he and most physicians are unaware of the value others in the “healthcare ecosystem” because of incorrect fundamental physician beliefs and misinformation. Designed to improve physician communication, this presentation shows how to change not only physician beliefs driving physician behavior and results, but beliefs non-physicians have about physicians as well. Educational and entertaining, an audience favorite!

Confessions of a Medical Record Delinquent

Have you ever wondered why most doctors simply don’t “get” HIM and compliance? This fun and funny program is a perennial favorite of “compliance culture people.” Given from the perspective of the “Longest Consecutive Title Holder to Poster Child for Medical Record Delinquency” at his hospital, (a well earned distinction), Dr. Dunaway reaches HIM and compliance professionals with humor, honesty, and a perspective they might not have expected. With an insightful understanding of the challenges faced by HIM and compliance workforces, Dr. Dunaway shares hard working strategies he personally developed to overcome obstacles and most importantly, how to motivate physicians as well as hospital staffs to implement a more effective working relationship.

Dr. Dunaway’s Sales and Marketing Course 101

If your business depends on a physician signature to sell to, (or through), who better to give the physician perspective on sales and marketing than a physician? This is an enlightening and enjoyable perspective of “sales” for both veteran sales forces as well as for those in the “business of healthcare” who don’t understand that they are really in “sales” as well. When sales is tuned into the WIFM station of physicians and understands the mantra of “make ‘em money, save ‘em time, take away stress, give credit and recognition” and physician customer loyalty, not “satisfaction” is the goal, physicians respond.


Would You Like Fries With That Order?

Selling Burgers in a “Burger Saturated Market.”

How does a healthcare business differentiate itself among other healthcare businesses selling similar products? How do some hamburger chains rise above the white noise of everyone else selling “burgers?” In this “business of medicine” presentation, concepts of communication, understanding, satisfaction, loyalty, branding, brand awareness, brand insistence, positioning, value identification, and value interpretation, are illustrated and explored with other business principles that can help your healthcare business, (and any other business), to differentiate and succeed in any competitive marketplace. This program may be super-sized by a side order of specific organizational goals and objectives as determined by executive leadership needs.

Celebration of Healthcare* Value
(substitute… Homecare/Hospice/Pharmaceutical/Lab/Nurse/Physician/CFO, etc!)

This physician perspective of a variety of healthcare professions touches both the hearts and funny bones of all dedicated healthcare professionals.. By “walking the mile” in the shoes of these often under-recognized heroes of healthcare, Dr. Dunaway shares insights and observations that re-awaken the audience to their calling and not only acknowledges, but proves the inestimable value they provide to patients, patient families and physicians. (If you’re looking to find the program where Dr. Dunaway sings his Healcare song “Healthcare’s All about Love” or other customized songs, this is the one!)

Seminar Topics

Risk Based Coding

This presentation is designed to provide physicians, nurse practitioners, physician assistants, and medical/hospital office staffs with Dr. Dunaway’s own streamlined solution to the E&M coding conundrum. By developing a six step method, Dr. Dunaway systematizes the process to enable physicians to achieve coding expertise, without having to become “coding experts.” This physician friendly approach is revolutionary and enables physicians to implement the system on the very next patient they see. It is designed to save physicians time, make them every legitimate cent of reimbursement, give them the credit and recognition they deserve, and allow them to never fear an E&M audit again. Depending on client requirements, this can be simply a short introduction or a comprehensive program over multiple dates.

Documentation: Key to Hospital and Physician Survival

A powerful and inspiring presentation for physician audiences that focuses on the “Power of the Pen.” Healthcare quality is graded based on clinical data points and statistics derived exclusively from physician documentation in the medical record. Presented from a physician perspective of value, “hospital issues” such as DRG classifications, CC’s, patient care profiling, and severity of illness indexes are shown to directly affect physicians as well. By helping physicians understand how this data is collected and it’s financial, quality, and regulatory impact on physicians and hospitals, the symbiotic nature of physician-hospital relations are strengthened. Physicians will learn how improved and focused documentation will be the first step to empower physicians to regain the helm of healthcare.

Their Rules, Our Way: The Next Documentation Level!

Once mastering the basics of E&M coding with Dr. Dunaway’s Risk Based Coding™ System, physicians develop a variety of questions depending on their individual practice situations. Teaching Physician Guidelines; Consults vs. Referrals vs. Visits; Emergency Department Visits; Time Based Coding… all present challenges that Dr. Dunaway can help with. This program is typically customized to meet specific audience needs to help physicians not just survive, but to succeed in the documentation-coding-reimbursement game.


Dr. Dunaway also does a program on the “c” word. (compliance) But he doesn’t have a title because clients usually want to include the “c” word in the title. And that invariably will diminish physician attendance by about 79%. And then only 21% of the physicians in attendance will learn how “c” and their “c-officer”, (we prefer the term “documentation coach”), can help them succeed in the “fraud and abuse” healthcare environment” we must practice in. Even if the 21% tell the 79% who avoided the program because of the use of the “c” word how valuable it was, they won’t believe ‘em. They’ll simply assume the physicians who attended were re-programmed and have become Stepford Doctors.


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What they are saying:

"Your presentation was fantastic and truly resonated with hospital leaders attending the conference.  Your presentation style and the core of your myriad messages made an important impact and I can attest that your presentation was referenced many, many times during the balance of the conference.  Thank you for raising these important issues in a way that was both intellectual and entertaining.  You have certainly raised the bar for future conferences!"

M. Tina Markanda

Assist. Director,

Health Care Division

The Duke Endowment


"You are making a tremendous contribution to the practice of medicine. Your method may at least mitigate some of these problems and reduce the hassles associated with practicing medicine."

-Jane Orient, Executive Director, AAPS

“Dr. Dunaway’s presentations are not only entertaining, but they communicate a message that doctors and administrators need to hear regarding the value of what we do everyday for our patients.  He validates that it is OK to care and in fact imperative that we care about each other and value the great work that we do together:”

Vicki Briggs, CEO,

Trinity Medical Center

"In forty years in the business, this was the best speaker I have seen."

Angi Jensen, UT


"Tray’s program was exactly what I was looking for -- an entertaining approach to a desperate message, cooperation is an economic necessity.”

Lisa Senn, JD, Board of Trustees Chm. Newberry Hospital


“I understand now it’s a language barrier that prevents better communication with MD’s – an absolute “jewel” of information. I liked best the way Dr. D. got his points across with humor.”

Carol Harpin, Stockton, CA


“Thank you for giving us the tools to help bridge the gap in Nurse/Doctor communications.”

Jenifer Cawley, RN, Visalin, CA


“Eureka! Finally a doctor that actually gets the game!”

Alice Fitts, RHIA, Hamburg, AR


“This was the best program I’ve been to. I laughed until my ribs hurt.”

Rita Smith, Tucson, AZ


"The hundred plus people that attended the meeting were extremely impressed by the quality, content, take-away message, effectiveness, and style of your earned the distinct honor of being the only presenter who received "5" ratings (with "5" being the highest rating) for every question from every respondent....I have spent more than fifteen years in healthcare sales an dsales management, attended numerous sales conferences , and listed to countless speakers...[you] impressed me the most."

Bob Charles, VP of Sales and Marketing, Option Care, Inc.

"Your presentation has been referred by many as the "very best" our association has ever witnessed in our 31-year histor. While they laughed and some even cried, our members found your remarks insightful and on the mark! Your delivery, timing, and your very special customized message to our audience demonstrated this was not a "canned" presentation, but rather one designed especially for us...You pull the audience in, take them on a journey of reflection and possibility, and leave them with a sense of renewed optimism."

Vicki M. Hoak, Exec. Director PA Homecare Assoc.


"Best darned lecture on this subject -- PERIOD!"

Clyde Addison, MD, Tacoma, WA

"This was absolutely the best saminar I've been to on coding and I learned a lot. I thought I knew a lot bue I learned a helluva a lot more."

Eric Simko, MD, Newport News, VA

"I really didn't want to come to this because I thought it would be dreadfully boring, dry, and time consuming. WRONG!!!!! was all worth it!"

Sheila Jo Davis, MD, Ohio

"40 years and a multitude of seminars. Never one close to this."

Connie Peterson, Ogden, UT

"Helped me disburse the coding and documentation fog in my brain."

Thomas Macholem, MD, Wyoming, MI

"What I enjoyed and appreciated the most was the fact NO ONE was bored. For the first time ever I had medical staff and office personnel leaving a session laughing and discussing what they were just presented with. Way to go Dr. Dunaway!!!"

Glenda Meredith, Dir. Physician Relations, Middle TN Med. Ctr. Murfreesboro, TN


" One afternoon with Dr. Dunaway changed my life. I had planned to become a shoe salesperson at Neiman Marcus and after a few hours with Dr. Dunaway, I've rededicated my life to medicine."

Virginia Barlow, MD, Coudersport, PA